What is the PPWR Regulation?
The Packaging and Packaging Waste Regulation (PPWR) is a major regulatory initiative introduced by the European Union to reduce packaging waste and strengthen circular economy objectives.
The regulation will introduce new obligations related to packaging design, recyclability, labelling, and waste reduction targets, affecting companies placing packaged products on the EU market.
As the regulatory framework evolves, companies must anticipate these requirements to ensure compliance and adapt their packaging strategies accordingly.
Why the PPWR Matters for Your Business
The PPWR regulation will impact a wide range of industries placing packaged products on the European market.
Companies may need to review:
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Packaging design and material choices
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Labelling and information requirements
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Responsibilities of economic operators
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Compliance timelines and regulatory obligations
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Waste reduction and recyclability targets
Understanding these regulatory developments early is essential to anticipatepotential operational and compliance challenges.
Who is concerned by the PPWR?
The PPWR regulation applies to all companies placing packaged products on the EU market, including manufacturers, importers, distributors and brand owners across sectors such as cosmetics, food, pharmaceuticals and consumer goods.
How CEHTRA Supports Your PPWR Compliance
CEHTRA works alongside companies to translate regulatory requirements into practical compliance strategies.
Our approach focuses on helping businesses:
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understand the regulatory framework
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anticipate operational impacts
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identify potential compliance gaps
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implement appropriate regulatory strategies
By combining regulatory expertise and industry experience, CEHTRA helps companies prepare for upcoming packaging regulations and navigate complex compliance requirements.
PPWR Webinar Objectives
During this webinar, our experts will cover:
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the key provisions of the PPWR regulation
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the implementation timeline and deadlines
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the new obligations for companies
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impacts on packaging design and management
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the first steps to anticipate for regulatory compliance
This session will help participants better understand the implications of the PPWR and identify the actions required to anticipate upcoming regulatory changes.
Date: 15 April 2026
French
Speaker Introduction
Anaïs Coinet and Loriane De Franceschi support companies in understanding and implementing European packaging regulations (PPWR). They will share their expertise to anticipate legal obligations, optimize packaging design and strategy, and ensure compliance with PPWR requirements.
Participants will gain practical guidance and concrete examples to prepare their packaging strategies in line with PPWR requirements.
Preparing for the PPWR Regulation?
Section À propos. Chaque site a une histoire et les utilisateurs veulent découvrir la vôtre.
The upcoming Packaging and Packaging Waste Regulation (PPWR) will introduce new requirements affecting packaging design, labelling, and compliance responsibilities. CEHTRA experts can help you assess potential impacts and anticipate regulatory obligations.
Contact us to discuss how we can support your PPWR compliance strategy.
