PPWR: A New Era for Sustainable Packaging Management in Europe
- Claire Pierrefeu
- Jan 27
- 1 min read
With the recent publication of the Packaging and Packaging Waste Regulation (PPWR), Europe is entering a new chapter in circular packaging management, strengthening its commitment to sustainability and the reduction of plastic waste.
This regulation introduces key principles that will reshape the packaging industry:
Recyclability of Packaging
The PPWR requires packaging to be fully recyclable, meaning that all materials must be efficiently processed and reused. This is a major step toward a more circular and sustainable economy.
Mandatory Recycled Content
The regulation sets a minimum percentage of recycled content for plastic packaging from post-consumer waste. This encourages the use of recycled materials, reduces reliance on virgin resources, and boosts the recycling market.
Waste Minimization
PPWR aims to reduce packaging waste by promoting efficient, lightweight designs that use fewer materials while maintaining functionality.
Harmonized Labeling and Sorting
The regulation introduces Europe-wide harmonization of packaging labeling and sorting instructions. This makes it easier for consumers to sort packaging waste and allows businesses to comply with consistent guidelines, improving overall waste management.
CEHTRA: Your Partner for PPWR Compliance
At CEHTRA, we support companies in adapting to these new requirements. Our expertise helps you stay compliant with regulations while implementing sustainable and circular packaging solutions.
Ready to ensure your packaging is fully compliant? Contact us today to get expert guidance from CEHTRA.